![]() ![]() I have always been a great admirer of Nike and its athletes but little did I know about its history, the story of the swoosh, the story of naming it Nike, all the innovation, legal battles, betrayals, sacrifices and so much more that Phil and his team had to go through for making this happen. After backpacking around the world at 24, he chose to follow his calling, to sell high-quality and cheap shoes while adding innovations to their designs. ![]() I personally liked the part where Phil describes his travel adventures, being a keen observer and maintaining a journal while traveling has rewarded him immensely. The book keeps gaining momentum as you flip through the pages. Phil Knight is a brilliant storyteller, starting from the year 1962, Phil shares a series of events that happened each year in the book. Last year (2021) it was around 20 Billion. He started this business at his parent’s house grossing $8,000 in that first year,1963. Fresh out of business school Phil borrowed money from his father and started a company Blue Ribbon (later changed to Nike) which imported high-quality low-cost running shoes from Japan. Shoe Dog is a memoir by the creator of Nike, Phil Knight. ![]()
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